photo and review by: Stefan – SF Intercom

I didn’t like this campaign to start with… Now I hate it! AND… I’ll think of it every time something bad happens. Diesel might be my new “munson.” (Kingpin Joke)

Noise pop sponsored a happy hour event at Benders with Har Mar.  Awesome! Catch: You must have a Diesel shirt. Calendar says “click for details.” CLICK… nothing happens. (stupid) A week passes, I go to a volunteer meeting for noise pop… I’m issued my Diesel shirt. Cool for me, not so cool for my friends.

I was hyped for the show, then double hyped when I found out drinks were free with the shirt! Then triple pissed when I raced there after work, showed my shirt and I.D. at door, get in line, and the person in front of me got the last free drink! (It was time sensitive?) F@%K


1. Communicate
All that is good must run out eventually…. but knowing will lessen the frustration.

2. Communicate
Let people know where to get Diesel shirts and how to get on the list. I saw people that wanted to get in that couldn’t… bad promo!


How is promoting stupidity a good idea? Now your brand is synonymous with dumb.
(I also relate everything that was dumb at this event back to you!)

Stefan Aronsen

Stefan Aronsen

Band Aid, Art Director & CEO at SF INTERCOM see his design portfolio at Stefan Aronsen
Stefan Aronsen is a graphic designer that specializes in helping bands & brands become more viable utilizing his 5 P's - Plan, Personify, Promote, Plug-in, Play.
Stefan Aronsen
Stefan Aronsen
  • Kendall

    Is this thinly veiled plagiarism of hyphy slang? Instead of “Be stupid,” they should just come right out and say “Go stupid doo doo dumb at the sideshow and do the thizzle dance.”

  • Stefan Aronsen

    Kendall… Is that a J Mack reference?

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