EPK (ELECTRONIC PRESS KIT)

An electronic press kit (EPK) is a press kit equivalent in electronic form. In business, electronic press kits are more commonly referred to as online or electronic media kits. They are used to promote artists and businesses via mass media.

A press kit is a packaged set of promotional materials, such as photographs and background information, for distribution to the press, as at a news conference or before the release of a new product.

If you’re attempting to create an EPK for your band, check out:
www.reverbnation.com
www.sonicbids.com

Also, if you set up your social network correctly, it can be used as an EPK.
www.myspace.com
www.facebook.com

You should also have a presence on these social networks:
www.last.fm
www.artistdirect.com

This entry was posted on Saturday, April 3rd, 2010 at 4:42 pm. It is filed under INDIE SLANG and tagged with Electronic, EPK, Indie Slang, Press Kit, promote, sf intercom. You can follow any responses to this entry through the RSS 2.0 feed.