DIY (Do It Yourself)
DIY is an acronym for the phrase Do It Yourself. It explains not only the tactics used by indie bands to get their music out there, but also the attitude that many of them embody.
While the Internet has made DIY tactics easier to do, it has also made it harder to use them to stand out from the pack. Anyone can get on iTunes, have a video on Youtube and invite all of their friends to a facebook page. True DIY bands use all of their tools to their advantage and get creative.
The DIY approach to gigs could involve calling venue after venue to try to book your own band and walking up and down Haight street placing flyers to promote that hard won gig. To release an album, a DIYer could set up an on-the-cheap recording studio with a ProTools rig in his garage and sign up for CD Baby to sell the album. Not to mention all the stuff on the business side of things that’s got to get done. The important thing is the attitude of doing whatever it takes to get your music out there in the way you want it.
Photo & Post by Jeff Watkins