SFNewTech: What’s the 411?


article by: Stefan Aronsen

What’s the 411? Awesome New Tech from Mingly, Inbenta, Pointburst, Storify, AskTheOwls, Placeme, Planwise & Vidcaster!

SF New Tech is the Bay Area’s largest monthly technology event and networking mixer. SF New Tech’s stage is a platform for young startups and established companies alike, to show off what they’ve been working on in front of a room full of people who actually care.  It’s made possible thanks to Myles Weissleder & Matthew M. Gonzales.

Below I have included some explanations to accompany my notes from the 5 minute presentations. Click the links to find out more about the exciting new apps designed to help you run your life more efficiently.


Relationships are about people, not contacts, messages or updates. Mingly was founded to help people stay better connected with an easy-to-use, lightweight relationship management tool.


Since its creation, inbenta has put a lot of effort into developing skills in computational linguistics, web technologies, customer service solutions, and online marketing strategies. It was through these four key competencies that their offer of services and solutions evolved over time until finally achieving the main expectations of key accounts’ website and intranet nowadays.


Most marketers lack the resources to keep their existing social media presence vibrant, much less the time to build out strategies that create broader, viral online experiences. Founded in March 2010, PointBurst solves the pains of traditional social media broadcasting with an innovative cloud-based platform that streamlines every part of social media marketing and communication.

PointBurst named one of four best social media tools for bands: Dan Seitz writes about the four social media tools showcased at SXSW believed to help change the future of music. Click here to view the article.


Storify helps its users tell stories by curating social media. We launched our private beta as a finalist at TechCrunch Disrupt in September 2010, and won the Startup Accelerator at South by Southwest in 2011. Our public beta went live in late April 2011.

We’re based in San Francisco in a newly remodeled loft office in the heart of the city.

Ask The Owls

AskOwls is being privately tested by a limited group of users. If you have been invited, please enter the invite code below. If you would like to request an invite code, please email support@askowls.com.


Always remember your places
  Automatic: No Check-ins Required
  Private: Your Location is Never Broadcast
  Easy: Quickly Search All Your Visits


Planwise is a San Francisco-based technology company that was formed in January 2011. We are not a bank or an advisor. We provide technology to consumers to help them better understand the future financial impact of the decisions they make today, especially when those decisions involve a credit product.

We help consumers to then connect to lenders and advisors to realize their plans.


Vidcaster is a powerful video workflow management and publishing tool. It provides easy-to-use and powerful building blocks to video content creators, with the hope of freeing video producers to focus on the content and the effect their content has on the world instead of technical and workflow logistics.

So what do you think? I’d love your feedback!
– Stefan



Stefan Aronsen

Stefan Aronsen

Band Aid, Art Director & CEO at SF INTERCOM see his design portfolio at Stefan Aronsen
Stefan Aronsen is a graphic designer that specializes in helping bands & brands become more viable utilizing his 5 P's - Plan, Personify, Promote, Plug-in, Play.
Stefan Aronsen
Stefan Aronsen
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