SOCIAL TV SUMMIT

Moderator and Session Keynote:
Jack Myers, CEO, Jack Myers Media Business Report

Speakers:

  • Yahoo – Adam Cahan, Founder and Vice President of IntoNow from Yahoo!
  • Google – Chee Chew,  Director, Google+ and Hangouts
  • Microsoft – Pete Thompson, General Manager, Interactive Entertainment
  • Facebook – Howie Stein, Strategist, Entertainment Global Creative Solutions
  • My Space – Marcus Liassides, Executive Vice President of MySpace TV
  • AOL – Janet Balis, Senior Vice President and Head of Sales Strategy, Marketing and Partnerships

 

SESSION 2: SOCIAL TV SOLUTIONS

Technology Solutions Driving the Social TV Industry – One Screen, Two Screen, Three Screens-Who is Winning? Who Will Win?

Moderator and Session Keynote:
Andy Batkin, CEO, Social Summits

Speakers:

 

SESSION 3: SOCIAL TV RESEARCH

Is There An Audience Actually Using Social Media While They Watch TV? How is It Measured? What TV Shows Are the Most Social?  Are Those Shows The Most Watched Shows?

Moderator and Session Keynote:
Stacy Green, VP, Marketing and Communications, Mashable

Speakers:

 

SESSION 4: KEYNOTE

Christy Tanner, General Manager, Executive Vice President, TV Guide Digital

Ms. Tanner will discuss and reveal custom research from the TVGuide 10,000 person research panel on the use of Social TV Applications and Platforms during the 2012: Super Bowl, Grammys, Oscars and the NCAA Finals. This research will be revealed for the first time at The Social TV Summit San Francisco and is co-produced with the Social TV Summit.

 

SESSION 5: SOCIAL TV IN ACTION

What do Silicon Valley and Silicon Alley Investors Say About Social TV?  Major Venture Capitalists Discuss the Future and What They Think Is the Business Model for Social TV.

Moderator and Session Keynote:
Jack Myers, CEO, Jack Myers Media Business Report

Speakers:

 

SESSION 6: SOCIAL TV IN ACTION

Social TV is one of the hottest buzzwords in the media industry today, but how does it translate into actual programs that drive value for your business? How are network executives factoring in social media when developing new shows? With advertisers starting to build their own social TV experiences, are the content owners now competing with advertisers for social TV mindshare? This interactive discussion will showcase the biggest issues that digital executives are grappling with today and provide examples of successful programs that are creating new revenue streams, increasing brand engagement and driving viewership.

Moderator and Session Keynote:
Khris Loux, CEO of Echo

Speakers:

 

SESSION 7: AD AGENCY

How Are The Major Ad Agencies Playing in Social TV?  What are the Terms and Conditions? How Was It Measured? What is the future for Brands and Agencies and Social TV Solutions? How are these Social TV Deals Done?

Moderator and Session Keynote:
Suzanne Stefanac, Founder, Story3

Speakers:

  • Andrea Harrison, Director, Digital Engagement - Pepsico Beverages
  • Jen Soch, Managing Director – Global Account Director
  • Paul Glomski, Co-Founder and CEO, Detroit Labs and Agency
Stefan Aronsen

Stefan Aronsen

Band Aid, Art Director & CEO at SF INTERCOM see his design portfolio at Stefan Aronsen
Stefan Aronsen is a graphic designer that specializes in helping bands & brands become more viable utilizing his 5 P's - Plan, Personify, Promote, Plug-in, Play.
Stefan Aronsen
Stefan Aronsen
Stefan Aronsen

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