Moderator and Session Keynote:
Jack Myers, CEO, Jack Myers Media Business Report
Speakers:
- Yahoo – Adam Cahan, Founder and Vice President of IntoNow from Yahoo!
- Google – Chee Chew, Director, Google+ and Hangouts
- Microsoft – Pete Thompson, General Manager, Interactive Entertainment
- Facebook – Howie Stein, Strategist, Entertainment Global Creative Solutions
- My Space – Marcus Liassides, Executive Vice President of MySpace TV
- AOL – Janet Balis, Senior Vice President and Head of Sales Strategy, Marketing and Partnerships
SESSION 2: SOCIAL TV SOLUTIONS
Technology Solutions Driving the Social TV Industry – One Screen, Two Screen, Three Screens-Who is Winning? Who Will Win?
Moderator and Session Keynote:
Andy Batkin, CEO, Social Summits
Speakers:
- Shazam – David Jones, EVP, Marketing
- ConnecTV – Ian Aaron, Co-Founder
- Miso – Somrat Niyogi, CEO
- TVPlus – Ajay Shah, Co-Founder and CEO
SESSION 3: SOCIAL TV RESEARCH
Is There An Audience Actually Using Social Media While They Watch TV? How is It Measured? What TV Shows Are the Most Social? Are Those Shows The Most Watched Shows?
Moderator and Session Keynote:
Stacy Green, VP, Marketing and Communications, Mashable
Speakers:
- Trendrr- Tom Donohue, President and Co-Founder
- Social Guide – Sean Casey, Founder and CEO
- Bluefin Labs – Jack Flanagan, VP of Sales
- Networked Insights – Dan Neely, CEO
- Nielsen – Deirdre Bannon, VP Media Analytics
SESSION 4: KEYNOTE
Christy Tanner, General Manager, Executive Vice President, TV Guide Digital
Ms. Tanner will discuss and reveal custom research from the TVGuide 10,000 person research panel on the use of Social TV Applications and Platforms during the 2012: Super Bowl, Grammys, Oscars and the NCAA Finals. This research will be revealed for the first time at The Social TV Summit San Francisco and is co-produced with the Social TV Summit.
SESSION 5: SOCIAL TV IN ACTION
What do Silicon Valley and Silicon Alley Investors Say About Social TV? Major Venture Capitalists Discuss the Future and What They Think Is the Business Model for Social TV.
Moderator and Session Keynote:
Jack Myers, CEO, Jack Myers Media Business Report
Speakers:
- Time Warner Investments – Allison Goldberg, Managing Director
- Google Ventures – Joe Kraus, Partner
- Hearst Ventures – Scott Wolfgang, Managing Director
- Comcast Ventures – Louis Toth, Managing Director
- BBC Worldwide – Jenny Fielding, Head of New Digital Ventures
SESSION 6: SOCIAL TV IN ACTION
Social TV is one of the hottest buzzwords in the media industry today, but how does it translate into actual programs that drive value for your business? How are network executives factoring in social media when developing new shows? With advertisers starting to build their own social TV experiences, are the content owners now competing with advertisers for social TV mindshare? This interactive discussion will showcase the biggest issues that digital executives are grappling with today and provide examples of successful programs that are creating new revenue streams, increasing brand engagement and driving viewership.
Moderator and Session Keynote:
Khris Loux, CEO of Echo
Speakers:
- FOX Broadcasting – Laurel Bernard, EVP Marketing
- World Wrestling Entertainment – Jason Hoch, SVP of Digital
- Forrester Research – Elizabeth Shaw, Analyst, Emerging Media
SESSION 7: AD AGENCY
How Are The Major Ad Agencies Playing in Social TV? What are the Terms and Conditions? How Was It Measured? What is the future for Brands and Agencies and Social TV Solutions? How are these Social TV Deals Done?
Moderator and Session Keynote:
Suzanne Stefanac, Founder, Story3
Speakers:
- Andrea Harrison, Director, Digital Engagement - Pepsico Beverages
- Jen Soch, Managing Director – Global Account Director
- Paul Glomski, Co-Founder and CEO, Detroit Labs and Agency
