STEPS 1 & 2 OF PERSONIFY

article by: Stefan Aronsen

The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. You have my 10 survival tips for Planning. Today I give you tips #1 and #2 of Personify.

1 _IT IS OK TO BE COMMERCIAL: It is ok to fear the man. However you should not fear some of the words “the man” uses. ultimately you have two options with your music: make it a hobby, or make it commercially viable.

2 _ MAKE SMART DESIGN CHOICES: Poor design choices will reflect poorly on you. You may be a wonderfully talented band, but if your graphics suck, people are going to assume your sound sucks. If you’re not good at design, hire a designer.

Stefan Aronsen

Stefan Aronsen

Band Aid, Art Director & CEO at SF INTERCOM see his design portfolio at Stefan Aronsen
Stefan Aronsen is a graphic designer that specializes in helping bands & brands become more viable utilizing his 5 P's - Plan, Personify, Promote, Plug-in, Play.
Stefan Aronsen
Stefan Aronsen
Opened loads of new CD's played tons of indie bands from the bay and far away.

HEAR TONS OF NEW MUSIC ON MUTINY RADIO

Notice all the plastic? I was hella breaking out CD's and playing new tracks. In the last month I have received a lot of new music. Some of the CD's were dropped off at the station, others were acquired while at SxSW, and a coup via my PO Box. It was a show of discovery for me and hopefully you.
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