article by: Stefan Aronsen
The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. I gave you the first two survival tips of Personify. Today I give you #3 and #4
3 _ BUY YOUR DOMAIN NAME: You aren’t truly you until you own your name. As soon as somebody buys your domain name … they are more you than you. Even if you don’t know how to design a web site you need to own your domain name.
4 _ CREATE A SOLID WEB PRESENCE: This has multiple meanings. First, be searchable on the web, people need to be able to find you. Second, tie all of your web concepts together visually. This will let people recognize you without seeing your name.