STEPS 5 & 6 OF PERSONIFY

Create a Persona

article by: Stefan Aronsen

The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. You now have survival tips 1-4 of Personify. Today I give you #5 and #6

5 _ CREATE A PRESS KIT: What you put in your press kit changes daily. However, simply having one is extremely important. I recommend keeping it simple, include a band bio, stickers and a cd. Some people may want a band photo, others may just laugh and draw mustaches on them.

6 _ ALWAYS CARRY CONTACT INFO: Similar to the Boy Scouts motto, be prepared, carry contact info implies just that. You never know when you’re going to run into a an industry professional that wants to work with you. Writing on your/their hand is not going to cut it professionally.

Stefan Aronsen

Stefan Aronsen

Band Aid, Art Director & CEO at SF INTERCOM see his design portfolio at Stefan Aronsen
Stefan Aronsen is a graphic designer that specializes in helping bands & brands become more viable utilizing his 5 P's - Plan, Personify, Promote, Plug-in, Play.
Stefan Aronsen
Stefan Aronsen
Opened loads of new CD's played tons of indie bands from the bay and far away.

HEAR TONS OF NEW MUSIC ON MUTINY RADIO

Notice all the plastic? I was hella breaking out CD's and playing new tracks. In the last month I have received a lot of new music. Some of the CD's were dropped off at the station, others were acquired while at SxSW, and a coup via my PO Box. It was a show of discovery for me and hopefully you.
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