PLAN, PERSONIFY, PROMOTE, PLUG-IN, PLAY

article by: Stefan Aronsen

Specifically, Buzz targets emerging indie musicians in the San Francisco Bay Area.  More broadly, however, Buzz will find an audience among musicians in every genre, as well as with players at every level of the industry.

The core of a successful career in music is also the core of a successful music venue, restaurant, theater, and even a retail store; it is the ability to build and maintain an audience.  As such, the guidance Buzz offers will prove helpful to a very broad market.

By emphasizing advice from existing bands, spotlighting venues that cater to indie music, and building a network of resources designed with the indie musician in mind, Buzz targets a niche market.  But with its cross-genre synthesis of best practices gathered through research among every style of music, Buzz has much to offer in the realms of hip-hop, rock, street, urban, punk, and any other live performance based style.  Furthermore, the backbone of Buzz’s message of Planning, Persona, Promoting, Plugging-in, and Playing, relates to any person or group attempting to build an audience.