DEAR pink house rEcords

DEAR pink house rEcords,
It is with great excitement that I have discovered your 20 track cd. One does not generally find such listening pleasure on a rack designed for visual pleasures.
Sincerely,
Stefan

I spend a lot of time at Atlas Cafe, my art studio is barely a rock throws distance away. (I’m really strong! I can throw rocks a long way!) (I grew up on a farm.) (No really… I did!) If you go to Atlas… I recommend the grilled cheese with pepper jack and cheddar no cilantro. (I think I’m allergic to cilantro) (I also recommend a salt bagel with butter, peanut butter and jelly.) They also have a lot of magazines that make for a really nice inspirational read. However, today I didn’t discover a magazine, instead I found a free cd.

I am a big fan of free things, I am even more a fan of free music. So when I found a free cd where I usually find magazines… I felt like a kid in a candy store. I took the cd back to my table and peeled off the wrapper. I didn’t find a golden ticket, but I did find an old show flyer a cd and a letter. I read the letter:

Hi! my name’s dannie. My beloved wife sofia (stanzamaphone) & I write songs for these projects. We are obsessed with schizo-lullaby-junkyard avant-garde-noise folk type sounds & the like. Here is a sample of what we do in our big pink house. We’d ♥ 2 hear your recordings, or if you like 2 share anything at all, write us!
myspace.com/littleteethmusic or littleteethmusic@gmail.com

I put the cd in my computer the second I got back to my studio. It really did have 20 full length songs by lots of different bands. (Little Teeth, Kitchen, Dannie Murrie) It supplied 1 hour and 20 minutes of listening pleasure. In fact, at the time of listening, I had two friends over that also enjoyed the new sounds. So I must again thank you… and thank you from them.

SOME ADVICE:

1a. Good job on getting your music into the hands of potential fans. Double props for giving information about the project and promoting how they can see one of the bands shows.

1b. Some advice… make sure you’re placing the cd at cafes far in advance of the show. Don’t place too many cds or the information will expire.

2a. Listing all of the projects you’re working on shows the diversity of your skills and the number of projects you have going.

2b. However, next time… you should simplify the information. If you make the reader work to get the info they won’t read it. Some advice… establish what is most important, and make the flyer simple. For example:

pink house rEcords presents
20 songs written by
Dannie and Sophia
(list songs)
www.myspace.com/thepinkhouselive
info@thepinkhouse.com

2c. At this point I have to admit all I see is a bunch of scribbles at the top of the page, a mega list of songs and bands, and a life biography. It’s OVERWHELMING!

3a. You are complicating information by presenting a project called “pink house rEcords” and putting e-mail and web addresses for myspace.com/littleteethmusic and littleteethmusic@gmail.com

4a. The cd was nicely labeled, the information was presented in a simple clear manner.

4b. The problem is that it doesn’t have contact info.
If I lose the piece of paper I no longer know how to contact you.

5a. In that same vein, if I lose the piece of paper I also have no idea which bands are on the cd. Next time burn a data disc so that you can preserve the band names. Please don’t make me manually type each one in to itunes.

5b. Another reason you should include artist name and song title on the tracks is for the slim chance that a record label grabs the cd… throws away the packaging… puts the cd in his player… falls in love with a track… wants to pay you a billion dollars to license it…. BUT DOESN’T KNOW WHO SANG IT!!! (bye bye a billion dollars)

Hope this helps!
Keep up the great guerrilla Marketing!