photo & review by: Stefan – SF Intercom
Last night Noise pop held their kick off party at the Academy of Science. The California Academy of Science is breath takingly amazing! My mouth was on the floor… so much to see… so many scientist, so many tables!!! A lot of the scientist had set up mini displays to talk about what they were currently working on.
(It felt like sample day at Costco.)
Downstairs the aquarium was packed with people admiring fish. One of the fish was straight out of Tim Burtons, “Big Fish.” For those of you not too squimish to touch things… there was a touch tank with star fish and sea anemones.
That was awesome… but while everybody was downstairs watching really cool fish…
Who was dancing with the dj?
nobody!!!
Thus follows…
1. Kick off parties need to be for fans, bands and industry professionals.
Playing alternative venues is important… playing venues where the band is upstaged… NOT GOOD!
2. Pick bands that appropriate for the location.
Academy of science has live animals… Some music is loud enough to kills small animals. The officials at The Academy of Science were walking around with a decibel meter. Eventually all the bands were told they were too loud and needed to turn down the volume. That’s not very INDIE!
Brookhaven is a band that blends together melodic interwining guitar with smashing drums. It’s the kind of music that keeps your ears entertained but your eyes get bored. I think the official term for this is shoegaze. Thus I have important advice for Brookhaven to keep their fans entertained.
1. Create your stage.
Random chairs, benches, bags, poles and such don’t belong on your stage, they distract the audience and make getting a good photo extremely complicated!
2. Dress the part.
How you dress is important… Last night you didn’t dress like you cared. You missed a major opportunity to match your scenery… or at least look like focused musicians.
1. Dressed the part.
Daniel Lannon was on vocals, while Kevin Xiusho was on the computer. They couldn’t bring the entire band based on noise ordinance… But they still looked good. (and sounded good)
2. Engaged the crowd.
Daniel defined his stage… then broke right out into the crowd. If you were looking at the birds a second ago… now your eyes were on him.
3. Sweaty Shirt
I think Jay from Music for Animals said it best, “it isn’t worth doing unless you sweat.”
STAY TUNED FOR MORE FROM NOISE POP!
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