STEP 5 & 6 OF PLANNING
The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. You have survival tips 1-4. Today I give you #5 and #6.
5_DON’T BE CHEAP OR YOU’LL LOOK CHEAP: Everything costs money. Some things cost more money than others. This is why many bands lean towards using cheap alternatives to the more costly commercial products. The down side is… You look cheap! You didn’t realize you were being judged but I received your lame flyer/cd/poster and instantly judged you. Consider this the next time you try and save a couple bucks.
STEP 3 & 4 OF PLANNING

article by: Stefan Aronsen
The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. In January I gave you the first two survival tips of Plan. Today I give you #3 and #4.
3. KNOW WHO YOU ARE BEFORE YOU TELL OTHERS WHO THEY ARE: Does it annoy you when others tell you who [...]
MYSPACE INVITES SUCK

photo and article by: Stefan – SF Intercom
I received 11 new e-mails in 7 days and none of them were specifically addressed to me. STOP SENDING ME INVITES… IT MAKES ME WANT TO HATE YOU!
There is a reason myspace has an option allowing fans to block bands from adding them. Yes! Your stupid show invites do [...]
PLAYING TO YOUR AUDIENCE

This sorority would’ve liked Wes Leslie and Jhameel better if we just played Taylor Swift covers.
photo and review by: Wes Leslie
This is such a simple idea, but one that a lot of bands overlook. In the music business (and you need to realize that there’s a business component involved with your music), not all [...]
WHAT IS SF INTERCOM

SF Intercom is a survival guide for bands!!! The advice on SF Intercom comes from people who know. If you’re a fan, band or Industry professional we want you involved!
If you have experience being in a band, being an uber fan or are or have been a professional industry person, we’d love to hear from [...]
NO CD NEEDED

photo by: Boy in The Bubble
review by: Stefan – SF Intercom
Do CDs have a future? What is the record industry going to look like in the coming years? Can you still make money selling CDs? What is the next big trend?
NOISE POP SCHEDULE – STEFAN

Noise Pop 2010 is suddenly upon us. I’m super thrilled… but at the same time find myself with a lot less money than I had last year. Thus… listed are the shows I recommend… keeping in mind you and I are both on a budget.
ANXIETY

Photo by: Stefan Aronsen
Article by: Stefan Aronsen
In life… there are a lot of things you can control. Anxiety is not one of them. I started this article feeling a little deflated and overwhelmed… Then realized there is a lesson in it.
I’ve spent my life specializing in graphic design. I take a lot of pride in [...]
SHOULD YOUR BAND BECOME AN LLC?

A brilliant, young, affordable media attorney offers his take on the costs and benefits of creating business entities.
DEAR pink house rEcords

Photo & Article by: Stefan Aronsen
DEAR pink house rEcords,
It is with great excitement that I have discovered your 20 track cd. One does not generally find such listening pleasure on a rack designed for visual pleasures.
Sincerely,
Stefan
I spend a lot of time at Atlas Cafe, my art studio is barely a rock throws distance away. (I’m really [...]
CRITICISM AND ADVICE

Photo Courtesy of: Josh Draluck
Article by: Robert – Body or Brain
One of my favorite things in the world is meeting new people. In playing a band, I meet people, and connect with people very often. Hand shakes, hugs, and high fives are always flowing around. One thing I also enjoy, if not more than the [...]
STEP 1 & 2 OF PLANNING

article by: Stefan Aronsen
The first step of being a more successful band is to create a plan. However within planning there are a lot of details you must consider. Listed are 2 of the 10 most important tips to consider.
1. CREATE A GAME PLAN: Do you know what it is you want to accomplish? Does [...]
IT’S THE LAW BABY

drawing by: Casey Koerner
article by: Kendal Dix
I tried to write this specifically but I think the specifics will really depend on the situation, so I wrote this more as a generic scare tactic type of thing.
Planning is probably the most important thing in the legal industry, and it pays to be obsessive compulsive. In the [...]
PLAN, PERSONIFY, PROMOTE, PLUG-IN, PLAY

article by: Stefan Aronsen
Specifically, Buzz targets emerging indie musicians in the San Francisco Bay Area. More broadly, however, Buzz will find an audience among musicians in every genre, as well as with players at every level of the industry.
The core of a successful career in music is also the core of a successful music venue, [...]
BUZZ – SURVIVAL GUIDE FOR BANDS

article by: Stefan Aronsen
The title “Buzz” has been chosen for its numerous layers of connotation. First: the slang meaning of buzz is an excited interest or attention surrounding a socially popular topic.
This book will promote the Bay Area music scene, delivering what is socially popular directly to those most interested in it. Second: buzz harkens [...]




