BUZZ GUIDE

FIVE FREE eBOOKS

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article by: Stefan Aronsen

No more waiting… you can now download all 5 of my Survival eBooks for free… ENJOY!!!

I started writing SF Intercom 3 years ago for two reasons. One, to help musicians survive, and two, as a way to get involved in the indie scene I so dearly loved. SF Intercom started as a design thesis aimed at getting musicians more access to design/marketing/promoting advice. Such advice can be extremely expensive. My goal was to leverage existing advice from other successful bands. I assumed if bands taught other bands/fans and industry professionals shared advice… the indie scene would thrive. I’ve always wanted to be in a band myself… but with many failed attempts at learning instruments I finally realized my calling as a “Groupie with a Purpose.”


BUZZ: PERSONIFY – a survival guide for bands

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Buzz helps the community flourish by actively curating a collection of advice from existing bands, spotlighting venues that cater to indie music, and building a network of resources designed with the indie musician in mind.

Hopefully you’ve read BUZZ: PLAN a survival guide designed to help bands get started. Today, I am releasing the second book in my survival guide series, BUZZ: PERSONIFY, which is available for perusing or download. This book covers all the info a band needs to create their brand and should be implemented as soon as your band sounds good. I believe having a solid brand is almost as important as an epic sound. However, bands are afraid of the word brand … So with that in mind I say “You don’t need to brand yourself as long as your create a strong persona.”

Please browse the pages of BUZZ: PERSONIFY above or download your copy below.
BUZZ: PERSONIFY is only available for a limited time.


STEPS 9 & 10 OF PERSONIFY

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The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. If you’re reading in order you have survival tips 1-6 of Personify. Today I give you #7 and #8.

9 _ GET SPONSORED: Athletes get sponsored so why can’t you? Find sponsorship from company’s you like. Use this as a way to have food when you’re on tour, custom gear when you’re on stage and clothes to look steezy always. Then hook me up!

10 _ CONSIDER ALTERNATIVE ADVERTISING: Where are your fans? Are you advertising there? Are they reading it? Talk to your fans, find out what they respond well to, advertise in ways that work … stop wasting money on advertising that isn’t helping you.


STEP 7 & 8 OF PERSONIFY

Create a Persona

The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. If you’re reading in order you have survival tips 1-6 of Personify. Today I give you #7 and #8.

7 _ PUT CONTACT INFO ON EVERYTHING: Put your contact info on your cd, on your cd case, on your photos, on your shirts, everywhere. Fans, bands and industry professionals will get in contact with you if you make it easy.

8 _ MAKE MERCHANDISE: Most bands don’t make a lot of money on cd sales. They do however make money selling t-shirts, stickers and other band merch. Make some … then put your contact info on it.


STEPS 5 & 6 OF PERSONIFY

Create a Persona

The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. If you’re reading in order you have survival tips 1-6 of Personify. Today I give you #7 and #8.

7 _ PUT CONTACT INFO ON EVERYTHING: Put your contact info on your cd, on your cd case, on your photos, on your shirts, everywhere. Fans, bands and industry professionals will get in contact with you if you make it easy.

8 _ MAKE MERCHANDISE: Most bands don’t make a lot of money on cd sales. They do however make money selling t-shirts, stickers and other band merch. Make some … then put your contact info on it.


STEPS 3 & 4 OF PERSONIFY

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The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. I gave you the first two survival tips of Personify. Today I give you #3 and #4

3 _ BUY YOUR DOMAIN NAME: You aren’t truly you until you own your name. As soon as somebody buys your domain name … they are more you than you. Even if you don’t know how to design a web site you need to own your domain name.

4 _ CREATE A SOLID WEB PRESENCE: This has multiple meanings. First, be searchable on the web, people need to be able to find you. Second, tie all of your web concepts together visually. This will let people recognize you without seeing your name.


STEPS 1 & 2 OF PERSONIFY

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The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. You have my 10 survival tips for Planning. Today I give you tips #1 and #2 of Personify.

1 _IT IS OK TO BE COMMERCIAL: It is ok to fear the man. However you should not fear some of the words “the man” uses. ultimately you have two options with your music: make it a hobby, or make it commercially viable.

2 _ MAKE SMART DESIGN CHOICES: Poor design choices will reflect poorly on you. You may be a wonderfully talented band, but if your graphics suck, people are going to assume your sound sound sucks. If you’re not good at design, hire a designer.


BUZZ: PLAN – a survival guide for bands

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Buzz – A survival guide for emerging indie musicians in the San Francisco Bay Area.

Building and maintaining an audience is as important to a successful music career as it is to a venue, restaurant, theater, and even a retail store.

Buzz helps the community flourish by actively curating a collection of advice from existing bands, spotlighting venues that cater to indie music, and building a network of resources designed with the indie musician in mind. Buzz provides unique guidance and best practices across every style of music, based on years of research. The backbone of Buzz’s message of Persona, Planning, Promoting, Plugging-in, and Playing, relates to any person or group attempting to build an audience.


STEP 9 & 10 OF PLANNING

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The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. You have survival tips 1-8. Today I give you #9 and #10.


STEP 7 & 8 OF PLANNING

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article by: Stefan Aronsen The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. You have survival tips 1-6. Today I give you #7 and #8. 7_DON’T CREATE MORE THAN YOU CAN SELL: Sale or no sale … don’t get dooped into purchasing more than you can sell. I know to many bands […]


STEP 5 & 6 OF PLANNING

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The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. You have survival tips 1-4. Today I give you #5 and #6.

5_DON’T BE CHEAP OR YOU’LL LOOK CHEAP: Everything costs money. Some things cost more money than others. This is why many bands lean towards using cheap alternatives to the more costly commercial products. The down side is… You look cheap! You didn’t realize you were being judged but I received your lame flyer/cd/poster and instantly judged you. Consider this the next time you try and save a couple bucks.


STEP 3 & 4 OF PLANNING

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article by: Stefan Aronsen The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. In January I gave you the first two survival tips of Plan. Today I give you #3 and #4. 3. KNOW WHO YOU ARE BEFORE YOU TELL OTHERS WHO THEY ARE: Does it annoy you when others tell you […]


STEP 1 & 2 OF PLANNING

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article by: Stefan Aronsen The first step of being a more successful band is to create a plan. However within planning there are a lot of details you must consider. Listed are 2 of the 10 most important tips to consider. 1. CREATE A GAME PLAN: Do you know what it is you want to […]


PLAN, PERSONIFY, PROMOTE, PLUG-IN, PLAY

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article by: Stefan Aronsen Specifically, Buzz targets emerging indie musicians in the San Francisco Bay Area.  More broadly, however, Buzz will find an audience among musicians in every genre, as well as with players at every level of the industry. The core of a successful career in music is also the core of a successful […]


BUZZ – SURVIVAL GUIDE FOR BANDS

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article by: Stefan Aronsen The title “Buzz” has been chosen for its numerous layers of connotation.  First: the slang meaning of buzz is an excited interest or attention surrounding a socially popular topic. This book will promote the Bay Area music scene, delivering what is socially popular directly to those most interested in it.  Second: […]