article by: Stefan Aronsen
No more waiting… you can now download all 5 of my Survival eBooks for free… ENJOY!!!
I started writing SF Intercom 3 years ago for two reasons. One, to help musicians survive, and two, as a way to get involved in the indie scene I so dearly loved. SF Intercom started as a design thesis aimed at getting musicians more access to design/marketing/promoting advice. Such advice can be extremely expensive. My goal was to leverage existing advice from other successful bands. I assumed if bands taught other bands/fans and industry professionals shared advice… the indie scene would thrive. I’ve always wanted to be in a band myself… but with many failed attempts at learning instruments I finally realized my calling as a “Groupie with a Purpose.”
Buzz helps the community flourish by actively curating a collection of advice from existing bands, spotlighting venues that cater to indie music, and building a network of resources designed with the indie musician in mind.
Hopefully you’ve read BUZZ: PLAN a survival guide designed to help bands get started. Today, I am releasing the second book in my survival guide series, BUZZ: PERSONIFY, which is available for perusing or download. This book covers all the info a band needs to create their brand and should be implemented as soon as your band sounds good. I believe having a solid brand is almost as important as an epic sound. However, bands are afraid of the word brand … So with that in mind I say “You don’t need to brand yourself as long as your create a strong persona.”
Please browse the pages of BUZZ: PERSONIFY above or download your copy below.
BUZZ: PERSONIFY is only available for a limited time.
Buzz – A survival guide for emerging indie musicians in the San Francisco Bay Area.
Building and maintaining an audience is as important to a successful music career as it is to a venue, restaurant, theater, and even a retail store.
Buzz helps the community flourish by actively curating a collection of advice from existing bands, spotlighting venues that cater to indie music, and building a network of resources designed with the indie musician in mind. Buzz provides unique guidance and best practices across every style of music, based on years of research. The backbone of Buzz’s message of Persona, Planning, Promoting, Plugging-in, and Playing, relates to any person or group attempting to build an audience.