Posts Tagged ‘indie’

MUSIC INDUSTRY BREAKFAST 12/05

Photo Dec 05, 11 20 58 AM

We had new people and some repeat offenders.

Who was there today: (7 Industry people)
Stefan Aronsen – Art Director – DeliRadio
Andy Freeman – Recordist/Mixer/Producer
Spencer Roberts – Sound Engineer
Piper Payne – Mastering Engineer
Marshal Fassino – BAND: Jet Trash
Jared Swanson – Band: Abbot Kinney
Devin Nelson – BAND: The Y Axes


MUSIC INDUSTRY BREAKFAST 11/29

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Another Successful Breakfast

Who was there today: (8 Industry people)
Stefan Aronsen – Art Director – DeliRadio – SF Intercom
Andy Freeman – Recordist/Producer – Coast Recorders
Adam Lampert – BAND: Low Country Kingdom
Scott Ricketts – BAND: Low Country Kingdom
Martina Hallberg – Swedish BAND: Fall of Adam
Marshall Fassino – Sound Engineer
Spencer Roberts – Sound Engineer
+ 1 music fans

What we established:

We will continue to meet every week.
• Hopefully we get too big for Jim’s Restaurant
We want to make SF a music industry hub?
Even if we don’t like EDM we need to learn from their ability to captivate fans.
• EDM is great at drawing large numbers of fans, marketing, promoting, & making money
Our goal is to know the best industry people in SF and recommend them regularly.
• Is there an app for this? Should there be?
Discover the best way to leverage technology for CD releases.
• How can you leverage social media to give it away for free?
• Does this technology already exist?
• What would make a bands CD release interesting enough for a technology blog?
Is there a need in SF for tastemakers? Could we be those tastemakers?
• Do we want to break a band? Do we want to host shows?
I have 3 music sites. Perhaps we can all start our taste-making from the third:
• www.iheartsfbands.com – (let me know if you want to be a blogger, I’ll make it so!!!)
And MORE!!!


MUSIC INDUSTRY BREAKFAST 11/21

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The goal is to meet every Thursday morning for breakfast and talk about actions that will help the bay area scene become a place where musicians & industry professionals can make money doing what they love. (Music)

Who was there: (9 Industry people)
Stefan Aronsen – Art Director – DeliRadio – SF Intercom
Andy Freeman – Recordist/Mixer/Producer
Adam Lampert – BAND: Low Country Kingdom
Martina Hallberg – BAND: Fall of Adam
Piper Payne – Michael Romanowski Mastering
Devin Nelson – BAND: The Y Axes
Helene Goupil – Videographer – Mission Local
+ 2 music fans


FIVE FREE eBOOKS

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article by: Stefan Aronsen

No more waiting… you can now download all 5 of my Survival eBooks for free… ENJOY!!!

I started writing SF Intercom 3 years ago for two reasons. One, to help musicians survive, and two, as a way to get involved in the indie scene I so dearly loved. SF Intercom started as a design thesis aimed at getting musicians more access to design/marketing/promoting advice. Such advice can be extremely expensive. My goal was to leverage existing advice from other successful bands. I assumed if bands taught other bands/fans and industry professionals shared advice… the indie scene would thrive. I’ve always wanted to be in a band myself… but with many failed attempts at learning instruments I finally realized my calling as a “Groupie with a Purpose.”


BUZZ: PERSONIFY – a survival guide for bands

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Buzz helps the community flourish by actively curating a collection of advice from existing bands, spotlighting venues that cater to indie music, and building a network of resources designed with the indie musician in mind.

Hopefully you’ve read BUZZ: PLAN a survival guide designed to help bands get started. Today, I am releasing the second book in my survival guide series, BUZZ: PERSONIFY, which is available for perusing or download. This book covers all the info a band needs to create their brand and should be implemented as soon as your band sounds good. I believe having a solid brand is almost as important as an epic sound. However, bands are afraid of the word brand … So with that in mind I say “You don’t need to brand yourself as long as your create a strong persona.”

Please browse the pages of BUZZ: PERSONIFY above or download your copy below.
BUZZ: PERSONIFY is only available for a limited time.


STEPS 9 & 10 OF PERSONIFY

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The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. If you’re reading in order you have survival tips 1-6 of Personify. Today I give you #7 and #8.

9 _ GET SPONSORED: Athletes get sponsored so why can’t you? Find sponsorship from company’s you like. Use this as a way to have food when you’re on tour, custom gear when you’re on stage and clothes to look steezy always. Then hook me up!

10 _ CONSIDER ALTERNATIVE ADVERTISING: Where are your fans? Are you advertising there? Are they reading it? Talk to your fans, find out what they respond well to, advertise in ways that work … stop wasting money on advertising that isn’t helping you.


STEP 7 & 8 OF PERSONIFY

Create a Persona

The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. If you’re reading in order you have survival tips 1-6 of Personify. Today I give you #7 and #8.

7 _ PUT CONTACT INFO ON EVERYTHING: Put your contact info on your cd, on your cd case, on your photos, on your shirts, everywhere. Fans, bands and industry professionals will get in contact with you if you make it easy.

8 _ MAKE MERCHANDISE: Most bands don’t make a lot of money on cd sales. They do however make money selling t-shirts, stickers and other band merch. Make some … then put your contact info on it.


STEPS 5 & 6 OF PERSONIFY

Create a Persona

The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. If you’re reading in order you have survival tips 1-6 of Personify. Today I give you #7 and #8.

7 _ PUT CONTACT INFO ON EVERYTHING: Put your contact info on your cd, on your cd case, on your photos, on your shirts, everywhere. Fans, bands and industry professionals will get in contact with you if you make it easy.

8 _ MAKE MERCHANDISE: Most bands don’t make a lot of money on cd sales. They do however make money selling t-shirts, stickers and other band merch. Make some … then put your contact info on it.


STEPS 3 & 4 OF PERSONIFY

Persona3

The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. I gave you the first two survival tips of Personify. Today I give you #3 and #4

3 _ BUY YOUR DOMAIN NAME: You aren’t truly you until you own your name. As soon as somebody buys your domain name … they are more you than you. Even if you don’t know how to design a web site you need to own your domain name.

4 _ CREATE A SOLID WEB PRESENCE: This has multiple meanings. First, be searchable on the web, people need to be able to find you. Second, tie all of your web concepts together visually. This will let people recognize you without seeing your name.


STEPS 1 & 2 OF PERSONIFY

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The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. You have my 10 survival tips for Planning. Today I give you tips #1 and #2 of Personify.

1 _IT IS OK TO BE COMMERCIAL: It is ok to fear the man. However you should not fear some of the words “the man” uses. ultimately you have two options with your music: make it a hobby, or make it commercially viable.

2 _ MAKE SMART DESIGN CHOICES: Poor design choices will reflect poorly on you. You may be a wonderfully talented band, but if your graphics suck, people are going to assume your sound sound sucks. If you’re not good at design, hire a designer.


BUZZ: PLAN – a survival guide for bands

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Buzz – A survival guide for emerging indie musicians in the San Francisco Bay Area.

Building and maintaining an audience is as important to a successful music career as it is to a venue, restaurant, theater, and even a retail store.

Buzz helps the community flourish by actively curating a collection of advice from existing bands, spotlighting venues that cater to indie music, and building a network of resources designed with the indie musician in mind. Buzz provides unique guidance and best practices across every style of music, based on years of research. The backbone of Buzz’s message of Persona, Planning, Promoting, Plugging-in, and Playing, relates to any person or group attempting to build an audience.


INDIE CHECKLIST: SoundExchange

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Photo and Article by: Jeff Watkins Sign up for SoundExchange. NOW. Over 45,000 artists have signed up so far. $614 million in royalties have been paid, $250 million of them just last year. If you’ve been around a while, you’ve probably signed up. If you’re a new band, though, this should be towards to top [...]


LEGAL ISSUES IN DIGITAL MUSIC #sfmusictech

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Notes and Article by:  Stefan – SF Intercom LEGAL ISSUES IN DIGITAL MUSIC Moderator: Cecily Mak, Esq. – Rhapsody International Inc., VP and General Counsel Panel Includes: Jan D’Allessandro – Topspin Media, Vice President Business Development and General Counsel Mark A. Lemley, Esq. – Stanford Law School Milt Olin, Esq. – Altschul & Olin, LLP, [...]


SONGWRITING INCOME: Recorded Music

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article by: Jeff Watkins photo by: Alina Sherschneva This is for all you San Franciscan bohemians with songs in your hearts and aspirations to make a buck off of them. Everyone is sympathetic to the starving performing artist who gets screwed by the record company. But what about the songwriter? How does the tunesmith keep [...]


THE YELLOW DRESS’ ADVICE FOR BANDS

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video & article by: Ian Tuttle Lessons from The Yellow Dress — Front Man Dan Weiss on How to Make it as an Indie Band FIRST:  The Yellow Dress will be performing next on March 29th at the Knockout with Tempo No Tempo and World’s Greatest Ghosts Second, in this interview Dan Weiss shares insights, [...]


ANXIETY

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Photo by: Stefan Aronsen Article by: Stefan Aronsen In life… there are a lot of things you can control. Anxiety is not one of them. I started this article feeling a little deflated and overwhelmed… Then realized there is a lesson in it. I’ve spent my life specializing in graphic design. I take a lot [...]


EVERY MONDAY NIGHT

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Photo & Article by: Stefan Aronsen Monday night is not the best night for social in the mission. In my opinion there is only one place to go: Amnesia for Bluegrass. Well that is all changing. Last night I was walking from Gestalt towards Amnesia. I was with my friend TJ, we were starving and most [...]


CRITICISM AND ADVICE

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Photo Courtesy of: Josh Draluck Article by: Robert – Body or Brain One of my favorite things in the world is meeting new people. In playing a band, I meet people, and connect with people very often. Hand shakes, hugs, and high fives are always flowing around. One thing I also enjoy, if not more [...]


Polaroid: DEVOTIONALS

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Article & Photo by Ian Tuttle. Makeout Room / January 17, 2010 Devotionals opens with a lone guitarist, Tyson Vogel, sitting with feet curled one on top of the other, guitar cradled in his lap, glass of whisky by his feet.  Untrimmed strings sway from the neck of his acoustic guitar. The music begins.  Rich [...]


PLAN, PERSONIFY, PROMOTE, PLUG-IN, PLAY

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article by: Stefan Aronsen Specifically, Buzz targets emerging indie musicians in the San Francisco Bay Area.  More broadly, however, Buzz will find an audience among musicians in every genre, as well as with players at every level of the industry. The core of a successful career in music is also the core of a successful [...]


SF INTERCOM IS COMING

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I just heard about one of the biggest things to hit San Francisco. You haven’t heard of it? It’s going to be amazing!!! Music is alive but the industry is dying. Current trends in the music industry are making it impossible for bands to survive and a less desirable market for designers to enter. This [...]