SF MUSICTECH ROUNDUP: Live Music Marketing
Illustrated Notes by: Stefan – SF Intercom Typed Notes by: Jeff Watkins LIVE MUSIC MARKETING Moderator: Kevin Lyman – 4Fini/Vans Warped Tour Gabe Benveniste – Sonic Living Julia Hartz – EventBrite Ian Hogarth – SongKick Zack Darling – Zack Darling Creative Associates Aaron Siuda – Live Nation I switched into this panel about halfway through from another, [...]
HOW ICLOUD COULD CHANGE EVERYTHING
Photo and Article by: Jeff Watkins iCloud is here. Now what? iCloud is here. More importantly for us in the music biz, iTunes Match seems to allow people to synch their music on all of their devices together for just $24.99. I think it’s safe that we should begin with the assumption that iCloud will [...]
SF MUSICTECH ROUNDUP: Artist Revenue Stream
Illustrated Notes by: Stefan – SF Intercom Article by: Jeff Watkins ARTIST REVENUE STREAM Panel Includes: Bryan Calhoun; SoundExchange Dina Lapolt; Lawyer Robb McDaniels; inGrooves Marcus Whitney; Moontoast Dean Serletic; Emblem Music Group I was darn excited about this one coming into it. My hope was they would start with the assumption that everyone knows bands have [...]
SF MUSICTECH ROUNDUP: Music in the Cloud
Notes Drawn By: Stefan – SF Intercom
Article By: Jeff Watkins
Highlights from SF MUSIC TECH:
Uncertainty in Cloud Music Industry
Moderator:
Antony Bruno; Billboard
Panel Includes:
Jon Irwin; Rhapsody
Larry Kenswil; Lawyer
Daren Tsui; mSpot
Much of this panel seemed like executives trying to one up each other and talk about how their own companies were leading the way in the cloud revolution. Surprisingly, some of the most interesting comments came from the panel’s lone lawyer, Larry Kenswil.
INDIE CHECKLIST: SoundExchange
Photo and Article by: Jeff Watkins Sign up for SoundExchange. NOW. Over 45,000 artists have signed up so far. $614 million in royalties have been paid, $250 million of them just last year. If you’ve been around a while, you’ve probably signed up. If you’re a new band, though, this should be towards to top [...]
DAW (Digital Audio Workstation)
Broad term for any digital recorder that acts as a virtual studio. These typically offer a combination of software that acts as a mixing console and hardware that acts as microphone input and pre-amp.
SONGWRITING INCOME: Recorded Music
article by: Jeff Watkins photo by: Alina Sherschneva This is for all you San Franciscan bohemians with songs in your hearts and aspirations to make a buck off of them. Everyone is sympathetic to the starving performing artist who gets screwed by the record company. But what about the songwriter? How does the tunesmith keep [...]
HOW TO GET A SYNCHRONIZATION LICENSE
DOWNLOAD: The Dodos – Fools (MP3) article by: Jeff Watkins Sync Licenses, AKA Synchronization Licenses, are paid by film and TV studios to put your music alongside some form of moving picture. These are not only the source of a number of big paychecks to some small indie bands, but also the launching pad toward [...]
NOT JUST ABOUT THE MUSIC
photo by: Stefan – SF Intercom article by: Jeff Watkins Here’s three examples that illustrate the importance of some extra attention to your live show at any stage in a band’s development. It is clear from watching American Idol every year that mass audiences respond well to showmanship. Big name acts like the Flaming Lips [...]
HOW TO TALK TO A LIGHTING TECH: Part 2
photo by: Stefan – SF Intercom article by: Jeff Watkins When you’re pressed for time to run sound check, the last thing you want is to spend forever discussing abstract ideas with your lighting tech. Being able to communicate well to your lighting technician using the proper terms signals a few things to him/her. First, [...]
LP
LP Refers to a Long Playing album. This traditionally refers exclusively to the standard 33 1/3 rpm vinyl records, which contain about 5 or 6 tracks per side. It’s now commonly used also as a catch-all for referring to an album. As the album transitioned from the LP to the cassette and then to the [...]
HOW TO TALK TO A LIGHTING TECH: Part 1
photo by: Stefan – SF Intercom article by: Jeff Watkins Lighting is a mixture of artistic creativity and technical know-how. To spot a good lighting tech, you should at least be familiar with both. You may not need to know how to run a lighting board or how to set up a lazer-light show, but [...]
DIY (Do It Yourself)
DIY (Do It Yourself) DIY is an acronym for the phrase Do It Yourself. It explains not only the tactics used by indie bands to get their music out there, but also the attitude that many of them embody. While the Internet has made DIY tactics easier to do, it has also made it harder [...]









