Posts Tagged ‘music’



Sometimes it’s nice to chill in the studio with no live music and no special guest … this is one of those shows.

It was really nice to just chill in the studio by myself!!! :)


Photo Dec 05, 11 20 58 AM

We had new people and some repeat offenders.

Who was there today: (7 Industry people)
Stefan Aronsen – Art Director – DeliRadio
Andy Freeman – Recordist/Mixer/Producer
Spencer Roberts – Sound Engineer
Piper Payne – Mastering Engineer
Marshal Fassino – BAND: Jet Trash
Jared Swanson – Band: Abbot Kinney
Devin Nelson – BAND: The Y Axes



Another Successful Breakfast

Who was there today: (8 Industry people)
Stefan Aronsen – Art Director – DeliRadio – SF Intercom
Andy Freeman – Recordist/Producer – Coast Recorders
Adam Lampert – BAND: Low Country Kingdom
Scott Ricketts – BAND: Low Country Kingdom
Martina Hallberg – Swedish BAND: Fall of Adam
Marshall Fassino – Sound Engineer
Spencer Roberts – Sound Engineer
+ 1 music fans

What we established:

We will continue to meet every week.
• Hopefully we get too big for Jim’s Restaurant
We want to make SF a music industry hub?
Even if we don’t like EDM we need to learn from their ability to captivate fans.
• EDM is great at drawing large numbers of fans, marketing, promoting, & making money
Our goal is to know the best industry people in SF and recommend them regularly.
• Is there an app for this? Should there be?
Discover the best way to leverage technology for CD releases.
• How can you leverage social media to give it away for free?
• Does this technology already exist?
• What would make a bands CD release interesting enough for a technology blog?
Is there a need in SF for tastemakers? Could we be those tastemakers?
• Do we want to break a band? Do we want to host shows?
I have 3 music sites. Perhaps we can all start our taste-making from the third:
• – (let me know if you want to be a blogger, I’ll make it so!!!)
And MORE!!!



The goal is to meet every Thursday morning for breakfast and talk about actions that will help the bay area scene become a place where musicians & industry professionals can make money doing what they love. (Music)

Who was there: (9 Industry people)
Stefan Aronsen – Art Director – DeliRadio – SF Intercom
Andy Freeman – Recordist/Mixer/Producer
Adam Lampert – BAND: Low Country Kingdom
Martina Hallberg – BAND: Fall of Adam
Piper Payne – Michael Romanowski Mastering
Devin Nelson – BAND: The Y Axes
Helene Goupil – Videographer – Mission Local
+ 2 music fans



I listened to both of my podcasts and I think my second one went a bit smoother than my first.

I’m starting to get used to the board, the chaos of people, and the unforeseen … thus my show is starting to go a lot smoother. I mentioned in my first podcast that we have to pay dues to be on the radio, thus if any brands are interested in sponsoring my show please reach out to me at show [@]

iNDIE iNNOVATION: Mister Loveless


Mister Loveless is one of the nation’s hottest up & coming indie bands. In addition, they were recently selected by fans to show off how they use Apple technology in their music. They will square-off with Exist Elsewhere during the Macworld’s iNDIE iNNOVATION Championship.

YUP! We have once again entered the time of year when Macworld announces Apple’s new hardware and software. Thousands upon thousands will gather at the Moscone Center to hear brands pitch their newest products. However, while apple brands are focusing on their sales pitches … I’m super excited about two bands that got their pitch covered now they’re here to rock!

iNDIE iNNOVATION: Exist Elsewhere


My friend Lauren Busley from Schwartz MSL in San Francisco contacted me a couple days ago about interviewing a couple bands for Macworld’s iNDIE iNNOVATION. To which I casually responded, “HELL YEAH!!!”
She gave me the contact info to the first band, Exist Elsewhere from LA. A few days later we skyped and had a great time … however amidst our interview I discovered they were competing against our local love Mister Loveless. It was then I realized we had an amazing battle on our hands. It might be all love in the indie music scene … but I think you and I both know how much SF and LA love competing in everything. However in this interview I’m going to be neutral and admit I’m excited for both bands!



article by: Stefan Aronsen

No more waiting… you can now download all 5 of my Survival eBooks for free… ENJOY!!!

I started writing SF Intercom 3 years ago for two reasons. One, to help musicians survive, and two, as a way to get involved in the indie scene I so dearly loved. SF Intercom started as a design thesis aimed at getting musicians more access to design/marketing/promoting advice. Such advice can be extremely expensive. My goal was to leverage existing advice from other successful bands. I assumed if bands taught other bands/fans and industry professionals shared advice… the indie scene would thrive. I’ve always wanted to be in a band myself… but with many failed attempts at learning instruments I finally realized my calling as a “Groupie with a Purpose.”

BUZZ: PERSONIFY – a survival guide for bands


Buzz helps the community flourish by actively curating a collection of advice from existing bands, spotlighting venues that cater to indie music, and building a network of resources designed with the indie musician in mind.

Hopefully you’ve read BUZZ: PLAN a survival guide designed to help bands get started. Today, I am releasing the second book in my survival guide series, BUZZ: PERSONIFY, which is available for perusing or download. This book covers all the info a band needs to create their brand and should be implemented as soon as your band sounds good. I believe having a solid brand is almost as important as an epic sound. However, bands are afraid of the word brand … So with that in mind I say “You don’t need to brand yourself as long as your create a strong persona.”

Please browse the pages of BUZZ: PERSONIFY above or download your copy below.
BUZZ: PERSONIFY is only available for a limited time.

BUZZ: PLAN – a survival guide for bands


Buzz – A survival guide for emerging indie musicians in the San Francisco Bay Area.

Building and maintaining an audience is as important to a successful music career as it is to a venue, restaurant, theater, and even a retail store.

Buzz helps the community flourish by actively curating a collection of advice from existing bands, spotlighting venues that cater to indie music, and building a network of resources designed with the indie musician in mind. Buzz provides unique guidance and best practices across every style of music, based on years of research. The backbone of Buzz’s message of Persona, Planning, Promoting, Plugging-in, and Playing, relates to any person or group attempting to build an audience.


Picture 62

Video and Interview by: Stefan – SF Intercom

When you’re on tour you suddenly realize how much you value sleeping in a bed, eating food at home… and having the ability to take a shower every day if you so choose. I quickly discovered the pleasures of a baby wipe shower, a gas station sink for brushing my teeth and variety within a fast food menu.

MUSI2K at Parisoma


Illustrated Notes by: Stefan – SF Intercom


Moderator: Anu Kirk – Mog
J Sider – RootMusic, BandPage

Last night I attended Musi2k at Parisoma.
I really had no idea what to expect! I had never heard of Musi2k or Parisoma… and nobody I knew was talking about the event… I just saw it and decided I was in the mood to schmooze. (you know… brush shoulders with some creatives!)


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Notes and Article by:  Stefan – SF Intercom LEGAL ISSUES IN DIGITAL MUSIC Moderator: Cecily Mak, Esq. – Rhapsody International Inc., VP and General Counsel Panel Includes: Jan D’Allessandro – Topspin Media, Vice President Business Development and General Counsel Mark A. Lemley, Esq. – Stanford Law School Milt Olin, Esq. – Altschul & Olin, LLP, […]


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photo by: Stefan – SF Intercom article by: Samantha Rubenstein The other night I read my poetry in front of a large group of people at a bar called Amnesia. It was just as scary as I thought it would be. There was no, “now I’m on-stage and I suddenly turn into a great performer.” […]


BITB Poster Web Small

photo by: Boy in The Bubble
review by: Stefan – SF Intercom
Do CDs have a future? What is the record industry going to look like in the coming years? Can you still make money selling CDs? What is the next big trend?


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Photo by: Stefan Aronsen Article by: Stefan Aronsen In life… there are a lot of things you can control. Anxiety is not one of them. I started this article feeling a little deflated and overwhelmed… Then realized there is a lesson in it. I’ve spent my life specializing in graphic design. I take a lot […]


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Photo & Article by: Stefan Aronsen Monday night is not the best night for social in the mission. In my opinion there is only one place to go: Amnesia for Bluegrass. Well that is all changing. Last night I was walking from Gestalt towards Amnesia. I was with my friend TJ, we were starving and most […]


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Photo Courtesy of: Josh Draluck Article by: Robert – Body or Brain One of my favorite things in the world is meeting new people. In playing a band, I meet people, and connect with people very often. Hand shakes, hugs, and high fives are always flowing around. One thing I also enjoy, if not more […]


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Article & Photo by Ian Tuttle. Makeout Room / January 17, 2010 Devotionals opens with a lone guitarist, Tyson Vogel, sitting with feet curled one on top of the other, guitar cradled in his lap, glass of whisky by his feet.  Untrimmed strings sway from the neck of his acoustic guitar. The music begins.  Rich […]


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Photo & Article by: Stefan Aronsen The drinks in NY are too expensive, the girls in NY don’t smile back, casual conversations don’t work and cave men seem to get all the play. Then just when I was starting to give up on NY… I found Williamsburg! I have never described myself as a hipster. I have plenty of friends […]


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article by: Stefan Aronsen The first step of being a more successful band is to create a plan. However within planning there are a lot of details you must consider. Listed are 2 of the 10 most important tips to consider. 1. CREATE A GAME PLAN: Do you know what it is you want to […]


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article by: Stefan Aronsen Specifically, Buzz targets emerging indie musicians in the San Francisco Bay Area.  More broadly, however, Buzz will find an audience among musicians in every genre, as well as with players at every level of the industry. The core of a successful career in music is also the core of a successful […]


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I just heard about one of the biggest things to hit San Francisco. You haven’t heard of it? It’s going to be amazing!!! Music is alive but the industry is dying. Current trends in the music industry are making it impossible for bands to survive and a less desirable market for designers to enter. This […]