Photo Dec 05, 11 20 58 AM

MUSIC INDUSTRY BREAKFAST 12/05

We had new people and some repeat offenders.

Who was there today: (7 Industry people)
Stefan Aronsen – Art Director – DeliRadio
Andy Freeman – Recordist/Mixer/Producer
Spencer Roberts – Sound Engineer
Piper Payne – Mastering Engineer
Marshal Fassino – BAND: Jet Trash
Jared Swanson – Band: Abbot Kinney
Devin Nelson – BAND: The Y Axes

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MUSIC INDUSTRY BREAKFAST 11/29

Another Successful Breakfast

Who was there today: (8 Industry people)
Stefan Aronsen – Art Director – DeliRadio – SF Intercom
Andy Freeman – Recordist/Producer – Coast Recorders
Adam Lampert – BAND: Low Country Kingdom
Scott Ricketts – BAND: Low Country Kingdom
Martina Hallberg – Swedish BAND: Fall of Adam
Marshall Fassino – Sound Engineer
Spencer Roberts – Sound Engineer
+ 1 music fans

What we established:

We will continue to meet every week.
• Hopefully we get too big for Jim’s Restaurant
We want to make SF a music industry hub?
Even if we don’t like EDM we need to learn from their ability to captivate fans.
• EDM is great at drawing large numbers of fans, marketing, promoting, & making money
Our goal is to know the best industry people in SF and recommend them regularly.
• Is there an app for this? Should there be?
Discover the best way to leverage technology for CD releases.
• How can you leverage social media to give it away for free?
• Does this technology already exist?
• What would make a bands CD release interesting enough for a technology blog?
Is there a need in SF for tastemakers? Could we be those tastemakers?
• Do we want to break a band? Do we want to host shows?
I have 3 music sites. Perhaps we can all start our taste-making from the third:
• www.iheartsfbands.com – (let me know if you want to be a blogger, I’ll make it so!!!)
And MORE!!!

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MUSIC INDUSTRY BREAKFAST 11/21

The goal is to meet every Thursday morning for breakfast and talk about actions that will help the bay area scene become a place where musicians & industry professionals can make money doing what they love. (Music)

Who was there: (9 Industry people)
Stefan Aronsen – Art Director – DeliRadio – SF Intercom
Andy Freeman – Recordist/Mixer/Producer
Adam Lampert – BAND: Low Country Kingdom
Martina Hallberg – BAND: Fall of Adam
Piper Payne – Michael Romanowski Mastering
Devin Nelson – BAND: The Y Axes
Helene Goupil – Videographer – Mission Local
+ 2 music fans

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MUTINY RADIO: Aug 11th

I listened to both of my podcasts and I think my second one went a bit smoother than my first.

I’m starting to get used to the board, the chaos of people, and the unforeseen … thus my show is starting to go a lot smoother. I mentioned in my first podcast that we have to pay dues to be on the radio, thus if any brands are interested in sponsoring my show please reach out to me at show [@] sf-inter.com

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iNDIE iNNOVATION: Mister Loveless

Mister Loveless is one of the nation’s hottest up & coming indie bands. In addition, they were recently selected by fans to show off how they use Apple technology in their music. They will square-off with Exist Elsewhere during the Macworld’s iNDIE iNNOVATION Championship.

YUP! We have once again entered the time of year when Macworld announces Apple’s new hardware and software. Thousands upon thousands will gather at the Moscone Center to hear brands pitch their newest products. However, while apple brands are focusing on their sales pitches … I’m super excited about two bands that got their pitch covered now they’re here to rock!

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iNDIE iNNOVATION: Exist Elsewhere

My friend Lauren Busley from Schwartz MSL in San Francisco contacted me a couple days ago about interviewing a couple bands for Macworld’s iNDIE iNNOVATION. To which I casually responded, “HELL YEAH!!!”
She gave me the contact info to the first band, Exist Elsewhere from LA. A few days later we skyped and had a great time … however amidst our interview I discovered they were competing against our local love Mister Loveless. It was then I realized we had an amazing battle on our hands. It might be all love in the indie music scene … but I think you and I both know how much SF and LA love competing in everything. However in this interview I’m going to be neutral and admit I’m excited for both bands!

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FIVE FREE eBOOKS

article by: Stefan Aronsen

No more waiting… you can now download all 5 of my Survival eBooks for free… ENJOY!!!

I started writing SF Intercom 3 years ago for two reasons. One, to help musicians survive, and two, as a way to get involved in the indie scene I so dearly loved. SF Intercom started as a design thesis aimed at getting musicians more access to design/marketing/promoting advice. Such advice can be extremely expensive. My goal was to leverage existing advice from other successful bands. I assumed if bands taught other bands/fans and industry professionals shared advice… the indie scene would thrive. I’ve always wanted to be in a band myself… but with many failed attempts at learning instruments I finally realized my calling as a “Groupie with a Purpose.”

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BUZZ: PERSONIFY – a survival guide for bands

Buzz helps the community flourish by actively curating a collection of advice from existing bands, spotlighting venues that cater to indie music, and building a network of resources designed with the indie musician in mind.

Hopefully you’ve read BUZZ: PLAN a survival guide designed to help bands get started. Today, I am releasing the second book in my survival guide series, BUZZ: PERSONIFY, which is available for perusing or download. This book covers all the info a band needs to create their brand and should be implemented as soon as your band sounds good. I believe having a solid brand is almost as important as an epic sound. However, bands are afraid of the word brand … So with that in mind I say “You don’t need to brand yourself as long as your create a strong persona.”

Please browse the pages of BUZZ: PERSONIFY above or download your copy below.
BUZZ: PERSONIFY is only available for a limited time.

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BUZZ: PLAN – a survival guide for bands

Buzz – A survival guide for emerging indie musicians in the San Francisco Bay Area.

Building and maintaining an audience is as important to a successful music career as it is to a venue, restaurant, theater, and even a retail store.

Buzz helps the community flourish by actively curating a collection of advice from existing bands, spotlighting venues that cater to indie music, and building a network of resources designed with the indie musician in mind. Buzz provides unique guidance and best practices across every style of music, based on years of research. The backbone of Buzz’s message of Persona, Planning, Promoting, Plugging-in, and Playing, relates to any person or group attempting to build an audience.

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