Photo Dec 05, 11 20 58 AM

MUSIC INDUSTRY BREAKFAST 12/05

We had new people and some repeat offenders.

Who was there today: (7 Industry people)
Stefan Aronsen – Art Director – DeliRadio
Andy Freeman – Recordist/Mixer/Producer
Spencer Roberts – Sound Engineer
Piper Payne – Mastering Engineer
Marshal Fassino – BAND: Jet Trash
Jared Swanson – Band: Abbot Kinney
Devin Nelson – BAND: The Y Axes

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MUSIC INDUSTRY BREAKFAST 11/29

Another Successful Breakfast

Who was there today: (8 Industry people)
Stefan Aronsen – Art Director – DeliRadio – SF Intercom
Andy Freeman – Recordist/Producer – Coast Recorders
Adam Lampert – BAND: Low Country Kingdom
Scott Ricketts – BAND: Low Country Kingdom
Martina Hallberg – Swedish BAND: Fall of Adam
Marshall Fassino – Sound Engineer
Spencer Roberts – Sound Engineer
+ 1 music fans

What we established:

We will continue to meet every week.
• Hopefully we get too big for Jim’s Restaurant
We want to make SF a music industry hub?
Even if we don’t like EDM we need to learn from their ability to captivate fans.
• EDM is great at drawing large numbers of fans, marketing, promoting, & making money
Our goal is to know the best industry people in SF and recommend them regularly.
• Is there an app for this? Should there be?
Discover the best way to leverage technology for CD releases.
• How can you leverage social media to give it away for free?
• Does this technology already exist?
• What would make a bands CD release interesting enough for a technology blog?
Is there a need in SF for tastemakers? Could we be those tastemakers?
• Do we want to break a band? Do we want to host shows?
I have 3 music sites. Perhaps we can all start our taste-making from the third:
• www.iheartsfbands.com – (let me know if you want to be a blogger, I’ll make it so!!!)
And MORE!!!

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MUSIC INDUSTRY BREAKFAST 11/21

The goal is to meet every Thursday morning for breakfast and talk about actions that will help the bay area scene become a place where musicians & industry professionals can make money doing what they love. (Music)

Who was there: (9 Industry people)
Stefan Aronsen – Art Director – DeliRadio – SF Intercom
Andy Freeman – Recordist/Mixer/Producer
Adam Lampert – BAND: Low Country Kingdom
Martina Hallberg – BAND: Fall of Adam
Piper Payne – Michael Romanowski Mastering
Devin Nelson – BAND: The Y Axes
Helene Goupil – Videographer – Mission Local
+ 2 music fans

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Interview with Raj of: GUITAR TONE TALK

For many musician’s deciding which guitar to buy can be the first decision in deciding what kind of music you want to play. Too much twang in your guitar and it might ruin your dreams of becoming a punk rock prodigy.

When I was a Senior in High School I attempted to learn the Guitar. (I had already failed at learning drums, clarinet & singing.) I always thought it was my calling to be the guy that always pulls out his guitar at camp fires, on the beach, at tail gate parties. (Also… he’s the one that gets the ladies… right?) After one year of lessons I realized I sucked at playing the guitar.

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STEPS 9 & 10 OF PERSONIFY

The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. If you’re reading in order you have survival tips 1-6 of Personify. Today I give you #7 and #8.

9 _ GET SPONSORED: Athletes get sponsored so why can’t you? Find sponsorship from company’s you like. Use this as a way to have food when you’re on tour, custom gear when you’re on stage and clothes to look steezy always. Then hook me up!

10 _ CONSIDER ALTERNATIVE ADVERTISING: Where are your fans? Are you advertising there? Are they reading it? Talk to your fans, find out what they respond well to, advertise in ways that work … stop wasting money on advertising that isn’t helping you.

Create a Persona

STEP 7 & 8 OF PERSONIFY

The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. If you’re reading in order you have survival tips 1-6 of Personify. Today I give you #7 and #8.

7 _ PUT CONTACT INFO ON EVERYTHING: Put your contact info on your cd, on your cd case, on your photos, on your shirts, everywhere. Fans, bands and industry professionals will get in contact with you if you make it easy.

8 _ MAKE MERCHANDISE: Most bands don’t make a lot of money on cd sales. They do however make money selling t-shirts, stickers and other band merch. Make some … then put your contact info on it.

Create a Persona

STEPS 5 & 6 OF PERSONIFY

The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. If you’re reading in order you have survival tips 1-6 of Personify. Today I give you #7 and #8.

7 _ PUT CONTACT INFO ON EVERYTHING: Put your contact info on your cd, on your cd case, on your photos, on your shirts, everywhere. Fans, bands and industry professionals will get in contact with you if you make it easy.

8 _ MAKE MERCHANDISE: Most bands don’t make a lot of money on cd sales. They do however make money selling t-shirts, stickers and other band merch. Make some … then put your contact info on it.

Persona3

STEPS 3 & 4 OF PERSONIFY

The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. I gave you the first two survival tips of Personify. Today I give you #3 and #4

3 _ BUY YOUR DOMAIN NAME: You aren’t truly you until you own your name. As soon as somebody buys your domain name … they are more you than you. Even if you don’t know how to design a web site you need to own your domain name.

4 _ CREATE A SOLID WEB PRESENCE: This has multiple meanings. First, be searchable on the web, people need to be able to find you. Second, tie all of your web concepts together visually. This will let people recognize you without seeing your name.

Persona2

STEPS 1 & 2 OF PERSONIFY

The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. You have my 10 survival tips for Planning. Today I give you tips #1 and #2 of Personify.

1 _IT IS OK TO BE COMMERCIAL: It is ok to fear the man. However you should not fear some of the words “the man” uses. ultimately you have two options with your music: make it a hobby, or make it commercially viable.

2 _ MAKE SMART DESIGN CHOICES: Poor design choices will reflect poorly on you. You may be a wonderfully talented band, but if your graphics suck, people are going to assume your sound sound sucks. If you’re not good at design, hire a designer.

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HOW TO USE SOCIAL MEDIA

Last week, Michael Brandvold from Michael Brandvold Marketing along with Hisham Dahud from Fame House, gave a presentation at NARIP entitled How To Use Social Media To Promote Music.

The event was sponsored by NARIP, an abbreviation which stands for National Association of Record Industry Professionals and hosted at SAE. On a side note, you should really look into SAE, it’s a campus dedicated to training students for success in the Audio and Entertainment Industries…

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