Posts Tagged ‘Stefan Aronsen’

STEPS 1 & 2 OF PERSONIFY

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The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. You have my 10 survival tips for Planning. Today I give you tips #1 and #2 of Personify.

1 _IT IS OK TO BE COMMERCIAL: It is ok to fear the man. However you should not fear some of the words “the man” uses. ultimately you have two options with your music: make it a hobby, or make it commercially viable.

2 _ MAKE SMART DESIGN CHOICES: Poor design choices will reflect poorly on you. You may be a wonderfully talented band, but if your graphics suck, people are going to assume your sound sound sucks. If you’re not good at design, hire a designer.


Touring Advice Journal

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What I’ve learned while on tour.

1. It is impossible to avoid Fast-food, be smart.

2. You’re going to eat a lot of Fast-food, practice variety. (I like Ian’s advice… STAY AWAY FROM FAST-FOOD… Try and eat Subway or something) (Isn’t that fast food?)

3. Find popular hangout before your show… invite those people to come!!!
(It will increase the cool kid count)


BlogWorld Expo LA 2011

28 Tips & Tricks

Recently I had the opportunity to attend BlogWorld with Webdoc. When I was not at the table pitching the product, I had to opportunity to listen to some really excellent sessions about blogging. The session by Tom Martin was by far the most useful. I attempted to record the talk using SoundCloud… I must admit the recording is not as awesome as I had originally hoped…. Hopefully you can capture something useful.

For your viewing and listening pleasure I have included my SoundCloud and Tom Martins slide deck. I hope you will find helpful tips to promote your band/brand.


BlogWorld: Webdoc

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Recently I have been working with a social media company called Webdoc. We are promoting their web app as a new way to help bands/brands promote themselves online.

Last week we were at BlogWorld Expo LA promoting Webdoc to Bands, Fans and Industry Professionals. While there, Jeffrey Powers from Geekazine and sponsored by StitcherRadio noticed something special in Webdoc. I am sharing this with you in order to say, “hey look I’m on TV and… check out www.webdoc.com. It is a great tool for promoting your band, brand or event.”


DIGITAL HOLLYWOOD: LA

The Apps

While the Digital Hollywood site is nothing to brag about… in fact the site is crap… the event was very impressive. It was a great venue to meet and greet amazing minds from music, movies and technology.


HOW TO USE SOCIAL MEDIA

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Last week, Michael Brandvold from Michael Brandvold Marketing along with Hisham Dahud from Fame House, gave a presentation at NARIP entitled How To Use Social Media To Promote Music.

The event was sponsored by NARIP, an abbreviation which stands for National Association of Record Industry Professionals and hosted at SAE. On a side note, you should really look into SAE, it’s a campus dedicated to training students for success in the Audio and Entertainment Industries…


SF MUSICTECH SUMMIT IX: Media

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The SF MusicTech Summit brings together visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce.


SOCIAL TOURING by RootMusic

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article by: Stefan – SF Intercom

“We are excited to partner with three of the industry’s top touring companies to strengthen the connections between a band’s fans and help touring artists get the word out,” said J Sider, CEO of RootMusic.


SF MUSICTECH ROUNDUP: Artist Revenue Stream

SF MUSIC TECH

Illustrated Notes by: Stefan – SF Intercom Article by: Jeff Watkins ARTIST REVENUE STREAM Panel Includes: Bryan Calhoun; SoundExchange Dina Lapolt;  Lawyer Robb McDaniels; inGrooves Marcus Whitney; Moontoast Dean Serletic; Emblem Music Group I was darn excited about this one coming into it. My hope was they would start with the assumption that everyone knows bands have [...]


SF MUSICTECH ROUNDUP: Music in the Cloud

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Notes Drawn By: Stefan – SF Intercom
Article By: Jeff Watkins

Highlights from SF MUSIC TECH:
Uncertainty in Cloud Music Industry

Moderator:
Antony Bruno; Billboard
Panel Includes:
Jon Irwin; Rhapsody
Larry Kenswil; Lawyer
Daren Tsui; mSpot

Much of this panel seemed like executives trying to one up each other and talk about how their own companies were leading the way in the cloud revolution. Surprisingly, some of the most interesting comments came from the panel’s lone lawyer, Larry Kenswil.


SF MUSICTECH ROUNDUP: Tools for your Band

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Article By: Jeff Watkins
Notes Drawn By: Stefan – SF Intercom

Highlights from SF MUSIC TECH:
Tools For Your Band Panel.

Moderator:
Jolie O’Dell; Mashable
Panel Includes:
J Sider; RootMusic
Jaunique Sealey; Atom Digital
Josh Builder; The Orchard
Neil Vineberg; Thinglink

“There’s a huge diaspora of shit you can use.” Jolie O’Dell’s description of a wondering mass of digital tools, searching for a welcoming new home in music creators and fans struck a great initial tone. Here’s a best of from the panel.


PDNF ON SURVIVAL

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article by: Stefan – SF Intercom photo by: Anna Larina I’ve got Zen here from PDNF with a little advice on how your band can survive and “NOT FIGHT.” The biggest thing I’ve learned from the last 8 months is that anything can happen. As a band you must be ready to roll with the punches. Everyone [...]


STEP 5 & 6 OF PLANNING

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The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. You have survival tips 1-4. Today I give you #5 and #6.

5_DON’T BE CHEAP OR YOU’LL LOOK CHEAP: Everything costs money. Some things cost more money than others. This is why many bands lean towards using cheap alternatives to the more costly commercial products. The down side is… You look cheap! You didn’t realize you were being judged but I received your lame flyer/cd/poster and instantly judged you. Consider this the next time you try and save a couple bucks.


WARRANT FOR ARREST

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THE WARRANT FOR THE ARREST OF STEFAN ARONSEN HAS BEEN ENTERED INTO A COMPUTERIZED NETWORK THEREBY MAKING HIM LIABLE FOR ARREST IN ANY JURISDICTION IN THE STATE OF CALIFORNIA. FAILURE TO GIVE THIS NOTICE IMMEDIATE ATTENTION WILL NECESSITATED COMPLIANCE WITH STATE LAW, MAKING IT MANDATORY THAT HE BE TAKEN INTO CUSTODY. photo and article by: Stefan [...]


PLANNING WITH LIAN

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article by: Stefan Aronsen I have been working on BUZZ for approx 1 year. You have your Songs, Music and CD. I have my Ideas, Survival Tips, and Survival Guide. I am practicing the the 5 P’s of survival so I know they work. So when I tell you to Plan, Personify, Promote, Plug-in and [...]


MYSPACE INVITES SUCK

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photo and article by: Stefan – SF Intercom I received 11 new e-mails in 7 days and none of them were specifically addressed to me. STOP SENDING ME INVITES… IT MAKES ME WANT TO HATE YOU! There is a reason myspace has an option allowing fans to block bands from adding them. Yes! Your stupid show [...]


NOTES FROM INDUSTRY NOISE

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photo and review by: Stefan – SF Intercom Noise Pop has come and gone. Industry noise was a pleasant day with a lot of speakers. I took notes so that you wouldn’t have to. Industry noise is a collection of industry professionals that get together once a year to talk about trends in the music industry. [...]


OPENING NIGHT PARTY with Har Mar

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photo and review by: Stefan – SF Intercom I didn’t like this campaign to start with… Now I hate it! AND… I’ll think of it every time something bad happens. Diesel might be my new “munson.” (Kingpin Joke) Noise pop sponsored a happy hour event at Benders with Har Mar.  Awesome! Catch: You must have a [...]


WHAT IS SF INTERCOM

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SF Intercom is a survival guide for bands!!! The advice on SF Intercom comes from people who know. If you’re a fan, band or Industry professional we want you involved! If you have experience being in a band, being an uber fan or are or have been a professional industry person, we’d love to hear [...]


NOISE POP – ACADEMY OF SCIENCE

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photo & review by: Stefan – SF Intercom The Academy of Science is 400,000 square foot structure that houses an aquarium, a planetarium a natural history museum and… Indie Bands?! (all under one roof?!) Last night Noise pop held their kick off party at the Academy of Science. The California Academy of Science is breath [...]


NO CD NEEDED

BITB Poster Web Small

photo by: Boy in The Bubble
review by: Stefan – SF Intercom
Do CDs have a future? What is the record industry going to look like in the coming years? Can you still make money selling CDs? What is the next big trend?


NOISE POP SCHEDULE – STEFAN

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Noise Pop 2010 is suddenly upon us. I’m super thrilled… but at the same time find myself with a lot less money than I had last year. Thus… listed are the shows I recommend… keeping in mind you and I are both on a budget.


ANXIETY

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Photo by: Stefan Aronsen Article by: Stefan Aronsen In life… there are a lot of things you can control. Anxiety is not one of them. I started this article feeling a little deflated and overwhelmed… Then realized there is a lesson in it. I’ve spent my life specializing in graphic design. I take a lot [...]


EVERY MONDAY NIGHT

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Photo & Article by: Stefan Aronsen Monday night is not the best night for social in the mission. In my opinion there is only one place to go: Amnesia for Bluegrass. Well that is all changing. Last night I was walking from Gestalt towards Amnesia. I was with my friend TJ, we were starving and most [...]