Posts Tagged ‘Stefan Aronsen’

Interview with Raj of: GUITAR TONE TALK

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For many musician’s deciding which guitar to buy can be the first decision in deciding what kind of music you want to play. Too much twang in your guitar and it might ruin your dreams of becoming a punk rock prodigy.

When I was a Senior in High School I attempted to learn the Guitar. (I had already failed at learning drums, clarinet & singing.) I always thought it was my calling to be the guy that always pulls out his guitar at camp fires, on the beach, at tail gate parties. (Also… he’s the one that gets the ladies… right?) After one year of lessons I realized I sucked at playing the guitar.


FIVE FREE eBOOKS

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article by: Stefan Aronsen

No more waiting… you can now download all 5 of my Survival eBooks for free… ENJOY!!!

I started writing SF Intercom 3 years ago for two reasons. One, to help musicians survive, and two, as a way to get involved in the indie scene I so dearly loved. SF Intercom started as a design thesis aimed at getting musicians more access to design/marketing/promoting advice. Such advice can be extremely expensive. My goal was to leverage existing advice from other successful bands. I assumed if bands taught other bands/fans and industry professionals shared advice… the indie scene would thrive. I’ve always wanted to be in a band myself… but with many failed attempts at learning instruments I finally realized my calling as a “Groupie with a Purpose.”


BUZZ: PERSONIFY – a survival guide for bands

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Buzz helps the community flourish by actively curating a collection of advice from existing bands, spotlighting venues that cater to indie music, and building a network of resources designed with the indie musician in mind.

Hopefully you’ve read BUZZ: PLAN a survival guide designed to help bands get started. Today, I am releasing the second book in my survival guide series, BUZZ: PERSONIFY, which is available for perusing or download. This book covers all the info a band needs to create their brand and should be implemented as soon as your band sounds good. I believe having a solid brand is almost as important as an epic sound. However, bands are afraid of the word brand … So with that in mind I say “You don’t need to brand yourself as long as your create a strong persona.”

Please browse the pages of BUZZ: PERSONIFY above or download your copy below.
BUZZ: PERSONIFY is only available for a limited time.


STEPS 9 & 10 OF PERSONIFY

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The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. If you’re reading in order you have survival tips 1-6 of Personify. Today I give you #7 and #8.

9 _ GET SPONSORED: Athletes get sponsored so why can’t you? Find sponsorship from company’s you like. Use this as a way to have food when you’re on tour, custom gear when you’re on stage and clothes to look steezy always. Then hook me up!

10 _ CONSIDER ALTERNATIVE ADVERTISING: Where are your fans? Are you advertising there? Are they reading it? Talk to your fans, find out what they respond well to, advertise in ways that work … stop wasting money on advertising that isn’t helping you.


STEP 7 & 8 OF PERSONIFY

Create a Persona

The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. If you’re reading in order you have survival tips 1-6 of Personify. Today I give you #7 and #8.

7 _ PUT CONTACT INFO ON EVERYTHING: Put your contact info on your cd, on your cd case, on your photos, on your shirts, everywhere. Fans, bands and industry professionals will get in contact with you if you make it easy.

8 _ MAKE MERCHANDISE: Most bands don’t make a lot of money on cd sales. They do however make money selling t-shirts, stickers and other band merch. Make some … then put your contact info on it.


STEPS 5 & 6 OF PERSONIFY

Create a Persona

The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. If you’re reading in order you have survival tips 1-6 of Personify. Today I give you #7 and #8.

7 _ PUT CONTACT INFO ON EVERYTHING: Put your contact info on your cd, on your cd case, on your photos, on your shirts, everywhere. Fans, bands and industry professionals will get in contact with you if you make it easy.

8 _ MAKE MERCHANDISE: Most bands don’t make a lot of money on cd sales. They do however make money selling t-shirts, stickers and other band merch. Make some … then put your contact info on it.


STEPS 3 & 4 OF PERSONIFY

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The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. I gave you the first two survival tips of Personify. Today I give you #3 and #4

3 _ BUY YOUR DOMAIN NAME: You aren’t truly you until you own your name. As soon as somebody buys your domain name … they are more you than you. Even if you don’t know how to design a web site you need to own your domain name.

4 _ CREATE A SOLID WEB PRESENCE: This has multiple meanings. First, be searchable on the web, people need to be able to find you. Second, tie all of your web concepts together visually. This will let people recognize you without seeing your name.


STEPS 1 & 2 OF PERSONIFY

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The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. You have my 10 survival tips for Planning. Today I give you tips #1 and #2 of Personify.

1 _IT IS OK TO BE COMMERCIAL: It is ok to fear the man. However you should not fear some of the words “the man” uses. ultimately you have two options with your music: make it a hobby, or make it commercially viable.

2 _ MAKE SMART DESIGN CHOICES: Poor design choices will reflect poorly on you. You may be a wonderfully talented band, but if your graphics suck, people are going to assume your sound sound sucks. If you’re not good at design, hire a designer.


Touring Advice Journal

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What I’ve learned while on tour.

1. It is impossible to avoid Fast-food, be smart.

2. You’re going to eat a lot of Fast-food, practice variety. (I like Ian’s advice… STAY AWAY FROM FAST-FOOD… Try and eat Subway or something) (Isn’t that fast food?)

3. Find popular hangout before your show… invite those people to come!!!
(It will increase the cool kid count)


BlogWorld Expo LA 2011

28 Tips & Tricks

Recently I had the opportunity to attend BlogWorld with Webdoc. When I was not at the table pitching the product, I had to opportunity to listen to some really excellent sessions about blogging. The session by Tom Martin was by far the most useful. I attempted to record the talk using SoundCloud… I must admit the recording is not as awesome as I had originally hoped…. Hopefully you can capture something useful.

For your viewing and listening pleasure I have included my SoundCloud and Tom Martins slide deck. I hope you will find helpful tips to promote your band/brand.


BlogWorld: Webdoc

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Recently I have been working with a social media company called Webdoc. We are promoting their web app as a new way to help bands/brands promote themselves online.

Last week we were at BlogWorld Expo LA promoting Webdoc to Bands, Fans and Industry Professionals. While there, Jeffrey Powers from Geekazine and sponsored by StitcherRadio noticed something special in Webdoc. I am sharing this with you in order to say, “hey look I’m on TV and… check out www.webdoc.com. It is a great tool for promoting your band, brand or event.”


DIGITAL HOLLYWOOD: LA

The Apps

While the Digital Hollywood site is nothing to brag about… in fact the site is crap… the event was very impressive. It was a great venue to meet and greet amazing minds from music, movies and technology.


HOW TO USE SOCIAL MEDIA

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Last week, Michael Brandvold from Michael Brandvold Marketing along with Hisham Dahud from Fame House, gave a presentation at NARIP entitled How To Use Social Media To Promote Music.

The event was sponsored by NARIP, an abbreviation which stands for National Association of Record Industry Professionals and hosted at SAE. On a side note, you should really look into SAE, it’s a campus dedicated to training students for success in the Audio and Entertainment Industries…


SF MUSICTECH SUMMIT IX: Media

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The SF MusicTech Summit brings together visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce.


SOCIAL TOURING by RootMusic

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article by: Stefan – SF Intercom

“We are excited to partner with three of the industry’s top touring companies to strengthen the connections between a band’s fans and help touring artists get the word out,” said J Sider, CEO of RootMusic.


SF MUSICTECH ROUNDUP: Artist Revenue Stream

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Illustrated Notes by: Stefan – SF Intercom Article by: Jeff Watkins ARTIST REVENUE STREAM Panel Includes: Bryan Calhoun; SoundExchange Dina Lapolt;  Lawyer Robb McDaniels; inGrooves Marcus Whitney; Moontoast Dean Serletic; Emblem Music Group I was darn excited about this one coming into it. My hope was they would start with the assumption that everyone knows bands have […]


SF MUSICTECH ROUNDUP: Music in the Cloud

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Notes Drawn By: Stefan – SF Intercom
Article By: Jeff Watkins

Highlights from SF MUSIC TECH:
Uncertainty in Cloud Music Industry

Moderator:
Antony Bruno; Billboard
Panel Includes:
Jon Irwin; Rhapsody
Larry Kenswil; Lawyer
Daren Tsui; mSpot

Much of this panel seemed like executives trying to one up each other and talk about how their own companies were leading the way in the cloud revolution. Surprisingly, some of the most interesting comments came from the panel’s lone lawyer, Larry Kenswil.


SF MUSICTECH ROUNDUP: Tools for your Band

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Article By: Jeff Watkins
Notes Drawn By: Stefan – SF Intercom

Highlights from SF MUSIC TECH:
Tools For Your Band Panel.

Moderator:
Jolie O’Dell; Mashable
Panel Includes:
J Sider; RootMusic
Jaunique Sealey; Atom Digital
Josh Builder; The Orchard
Neil Vineberg; Thinglink

“There’s a huge diaspora of shit you can use.” Jolie O’Dell’s description of a wondering mass of digital tools, searching for a welcoming new home in music creators and fans struck a great initial tone. Here’s a best of from the panel.


PDNF ON SURVIVAL

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article by: Stefan – SF Intercom photo by: Anna Larina I’ve got Zen here from PDNF with a little advice on how your band can survive and “NOT FIGHT.” The biggest thing I’ve learned from the last 8 months is that anything can happen. As a band you must be ready to roll with the punches. Everyone […]


STEP 5 & 6 OF PLANNING

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The 5 P’s of survival are Plan, Personify, Promote, Plug-in and Play. You have survival tips 1-4. Today I give you #5 and #6.

5_DON’T BE CHEAP OR YOU’LL LOOK CHEAP: Everything costs money. Some things cost more money than others. This is why many bands lean towards using cheap alternatives to the more costly commercial products. The down side is… You look cheap! You didn’t realize you were being judged but I received your lame flyer/cd/poster and instantly judged you. Consider this the next time you try and save a couple bucks.


WARRANT FOR ARREST

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THE WARRANT FOR THE ARREST OF STEFAN ARONSEN HAS BEEN ENTERED INTO A COMPUTERIZED NETWORK THEREBY MAKING HIM LIABLE FOR ARREST IN ANY JURISDICTION IN THE STATE OF CALIFORNIA. FAILURE TO GIVE THIS NOTICE IMMEDIATE ATTENTION WILL NECESSITATED COMPLIANCE WITH STATE LAW, MAKING IT MANDATORY THAT HE BE TAKEN INTO CUSTODY. photo and article by: Stefan […]


PLANNING WITH LIAN

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article by: Stefan Aronsen I have been working on BUZZ for approx 1 year. You have your Songs, Music and CD. I have my Ideas, Survival Tips, and Survival Guide. I am practicing the the 5 P’s of survival so I know they work. So when I tell you to Plan, Personify, Promote, Plug-in and […]


MYSPACE INVITES SUCK

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photo and article by: Stefan – SF Intercom I received 11 new e-mails in 7 days and none of them were specifically addressed to me. STOP SENDING ME INVITES… IT MAKES ME WANT TO HATE YOU! There is a reason myspace has an option allowing fans to block bands from adding them. Yes! Your stupid show […]


NOTES FROM INDUSTRY NOISE

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photo and review by: Stefan – SF Intercom Noise Pop has come and gone. Industry noise was a pleasant day with a lot of speakers. I took notes so that you wouldn’t have to. Industry noise is a collection of industry professionals that get together once a year to talk about trends in the music industry. […]